Our Story


Award-Winning Welsh Raw Honey Skincare

Helping women care for dry, sensitive & changing skin since 2015

Nature-led, Science- backed


Croeso i Honey Bee Beautiful.

We're Cath and Bec, and from our countryside cabin in rural Wales, we create award-winning raw honey skincare using the remarkable ingredients of the hive - raw Welsh honey, beeswax and propolis.

For over 11 years we've been helping women care for dry, sensitive and changing skin with gentle, effective skincare powered by ingredients from the hive and thoughtfully formulated using modern skincare science.

We believe skincare shouldn't promise younger-looking skin or make unrealistic claims. It should simply support your natural skin in feeling healthy, comfortable and cared for -  whatever your age. 

Trusted Since 2015

97% Five-Star Reviews

Specialists in Raw Honey Skincare

 Nature-led, Science-backed

Personal Advice, Genuine Human Support

Made In-House in Wales

Multi Award-Winning

Why Our Formulations Work

Every ingredient is carefully chosen to support dry, sensitive and changing skin. Together they create formulations that are gentle, effective and actually enjoyable to use every day.

Lasting Hydration

Raw Welsh honey is a natural humectant, helping to attract and retain moisture so skin feels soft, comfortable and hydrated. Raw honey also offers skin natural enzymes, vitamins and antioxidants.

Barrier Protection

Beeswax helps support the skin's natural barrier by reducing moisture loss while allowing skin to breathe.

Gentle, Skin-Loving Ingredients

Propolis and carefully chosen botanical oils work alongside our main hive ingredients to help nourish, soften and boost delicate, changing skin.

We don't believe in chasing every skincare trend. We believe in choosing proven natural ingredients, treating them with respect and creating products we're proud to use ourselves every day.


Our Story

Hi, I'm Cath, founder of Honey Bee Beautiful.

Growing up in a small Welsh village, I spent my childhood surrounded by nature. My dad introduced me to beekeeping, and I quickly became fascinated by the incredible work that goes on inside a hive. Even today, opening a hive on a warm summer's morning never loses its magic. It wasn't long before I began wondering whether those remarkable ingredients could become the heart of a skincare range.

Years later, while working as a solicitor, I found myself drawn back to that idea. As the years passed, my own skin was changing too and I struggled to find skincare that was gentle, simple and made with ingredients I genuinely trusted.

So, after more than 20 years in law, I took a leap of faith, swapped the stressful office life for the Welsh countryside and founded Honey Bee Beautiful in 2015.

Since then, every product has reflected my love of beekeeping and been made using raw Welsh honey, beeswax and carefully chosen botanical ingredients. I believed it was possible to create effective skincare that could be gentler, simpler and closer to nature. More than ten years later, that belief still guides every product we make and every customer we help.

In 2020, Bec joined the business, bringing her own love of nature, skincare and caring for people  (although she's far more likely to be looking for frogs than bees!) and, when she's not making skincare, entertaining and sharing advice on socials or packing your orders, you'll find her walking in the beautiful Black Mountains or relaxing with a book and her cat.

Together we formulate, make and pack every product right here in Wales, welcome and answer all your queries and do everything we can to help you enjoy healthy, comfortable skin.

Every day we're still doing what we love - creating thoughtful skincare with ingredients from the hive, running every aspect of the business in house and looking after every customer with genuine human support and care.

 Why Customers Choose Honey Bee Beautiful

Proudly Welsh Since 2015

Everything is formulated, made, packed and posted by us in Wales.

Exceptional Customer Care

We're always here to help, whether you're choosing products or looking for skincare advice. We promise you'll be heard, supported and cared for. 

Kind to the Planet

Recyclable glass jars, plastic-free packaging wherever possible, planet-positive practices and our return & reuse scheme.

Supporting Bees & Wildlife

As beekeepers, we're passionate about protecting bees and supporting bee and animal charities. We source our honey locally and responsibly.


Trusted & Recognised

We're incredibly proud that we have received multiple skincare awards, been featured on BBC Two's Escape to the Country, feature regularly in Green Beauty press and have earned the trust of thousands of returning customers since 2015.

We're also proud members of the Guild of Craft Soap & Toiletry Makers, reflecting our commitment to quality, craftsmanship and safety.


Join the HBB Hive

Join our HBB Hive for practical skincare advice, ingredient education, behind-the-scenes stories from our Welsh cabin and exclusive product news. Every month you'll receive:

  • Skincare tips and product insights

  • Product of the month spotlights, including ingredients, usage tips, benefits and customer feedback

  • New product launches and caring support for your skin journey.

Follow us on Facebook, Instagram, and TikTok for skin science content, skincare routines, hacks, pro tips, behind-the-scenes filming, fun, light-hearted daily small business life and more about us and our journey.

We believe some of the finest skincare ingredients come from the hive and it's been our privilege to share them with you since 2015.

Thank you for supporting our small Welsh business and slower, more thoughtful skincare.

Much love,

Cath & Bec x

From Hive to Skin Since 2015

Please note: while our products are natural, some people may be sensitive to certain natural ingredients. We recommend a patch test before full use. Please contact use prior to ordering if you have any concerns.